Tote bags become the new fashion

Recently, the "Shenzhen Bag" has become popular. This is not a brand-name bag, but a variety of handbags - canvas bags, paper bags, milk tea bags, tote bags, etc., which are named "Shenzhen Bags" because they are carried by too many Shenzhen citizens in various places. Not only in Shenzhen, but also in big cities such as Beijing, Shanghai and Guangzhou, more and more people are starting to carry handbags when traveling. The most direct reason why these packaging bags are popular is that they are convenient and practical. Many takeaway packaging bags are beautifully designed and made of waterproof and heat-insulating materials, which are suitable for people to carry meals when commuting; moreover, these tote bags are cheap, resistant to dirt and durable, and do not need to be used with caution. They can be replaced at any time when they are worn out, which is trouble-free and worry-free.

 Carrying tote bags has become a fashion, which is also related to the current simple and shared consumption concept. Nowadays, more and more young people are focusing on the consumption concept of "saving when necessary and spending when necessary". They no longer blindly pursue big brands for the sake of face, but pay more attention to their real needs; they are unwilling to pay for high premiums for brands, and pay more attention to the cost-effectiveness and practicality of products; they no longer need to save money to buy luxury goods to "decorate" themselves, but are more willing to spend on things they really love to enrich their spiritual world. The pragmatic consumption choice not only reflects that this generation of young people "live more clearly" and "live more confidently", but is also a rational return after blind pursuit and fanatical consumption. People find that the harshness and pickyness of luxury goods may not be compatible with daily life scenes, and comfort and casualness are the ideal state of life. At the same time, this consumer psychology was captured by merchants and enterprises in a timely manner, and canvas bags and tote bags with personality and design were continuously put into the consumer market and conference activities, and then appeared in the streets. The simple and low-carbon consumption trend has a positive impact on the industry's economy and social concepts through small tote bags. In this process, industry merchants have achieved profits, brand owners have expanded and extended their brand value, and consumers have enjoyed benefits. We hope that more simple and low-carbon lifestyles will become fashionable and benefit people’s lives and social development in the long run.